At the outset, I have to admit an admiration for Roger Ebert, his body of work and his strength of character.
Of Ebert’s recent tweet, on news of the driving accident and death of Ryan Dunn (from Jackass, the movie) and passenger, I am not a fan. I found it ill-timed, ungracious and lacking in the rudimentary social graces.
A well-thought out piece, on his impressions and views on drink driving, written a few days after would have been in much better taste. Sorry Twitter, often 140 characters are just not enough.
Now I just can’t believe that Mr. Ebert is that gauche. I see it more that he seems to be driven by the need to communicate incessantly. In his unfortunate circumstances, I can try to excuse it however unfortunate it may be.
This general need to frantically communicate so publicly is a harmful addiction I think. Social media is invaluable and extremely powerful in creating and sustaining a brand. It is equally as powerful in destroying brands and reputations. Just ask the unfortunate Anthony Weiner.
People, brands, businesses, and yes, politicians, need to remember that it is not possible to easily delete an impression you create.
Yep, think before you (speak) tweet.
What are your thoughts on this? Think long and hard….
